Product evaluated: KineticVet EquiShield SA (Skin & Allergy) Powder, 2 lb.
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Bye Bye Itch and Lotion - Herbal Skin Supplement for Horses - Product Description
Data basis: This report is based on dozens of written reviews and several video demonstrations collected from Jan 2020 to Jan 2026. Most feedback came from written reviews, supported by video demos, with a smaller share of seller replies and Q&A notes.
| Outcome | Product | Typical mid-range |
|---|---|---|
| Relief consistency | Variable — results often inconsistent across users and time. | More reliable — mid-range options usually show steadier short-term effects. |
| Palatability | High rejection — many horses refuse feed mixed with the powder. | Better acceptance — typical rivals are easier to mask in feed. |
| Ease of dosing | Messy — powder handling and measuring can add steps and spills. | Simpler — alternatives often come in pellets or measured sachets. |
| Hidden cost | Higher — frequent re-buys reported for longer regimens. | Lower — mid-range products often require smaller daily volume. |
| Regret trigger | Palatability + inconsistent relief — the main reason buyers regret purchase. | Less risky — typical alternatives rarely combine both problems. |
Top failures
Why won't my horse eat this?
Palatability is the immediate regret when a horse refuses treated feed on the first use. Owners report sudden refusal during the first feed mix, which forces extra masking.
Recurring rejection appears repeatedly across feedback and often shows up within the first week of use. This problem is more disruptive than expected for equine supplements in this price band.
Hidden requirement — many buyers needed to mix the powder into warm, wet feed or add strong-flavored wet mash to get acceptance. That extra prep is not typical for mid-range powders.
Does it actually relieve itch and skin problems?
- Pattern — Relief is a primary issue and appears as a persistent, inconsistent outcome rather than a universal effect.
- Usage context — Effect differences show up after several weeks of use and after switching feeds or supplements.
- Early sign — Some horses show small improvement, then plateau or revert, which adds frustration.
- Category contrast — More consistent mid-range options often show steadier week-to-week improvements.
Is dosing and packaging accurate?
- Label clarity — Instructions can be vague, causing confusion at first dosing.
- Measuring — The loose powder needs precise scooping, which leads to messy handling.
- Spillage — Frequent reports of powder dust and wasted product during everyday use.
- Replacement — Buyers noted more frequent repurchases for longer regimens than expected.
- Fix attempts — Owners tried freezing scoops, using sealed packets, or switching to wet mix to reduce waste.
- Hidden tool — Some buyers needed an accurate kitchen scale to dose reliably, adding an unexpected step.
Will this become an expensive long-term habit?
- Cost signal — The per-ounce price places this product toward the higher side of typical powders.
- Regimen length — Skin-support products commonly require months of use and this one often needed more refills than buyers planned.
- Value hit — When combined with inconsistent effect and rejection, the cost becomes more painful than usual.
- Budget impact — Owners reported switching mid-regimen to cheaper alternatives after poor results.
- Workload — Extra mixing, masking, and measuring time increased daily care effort.
- Alternative trade — Some buyers preferred to invest in veterinary options rather than continue this powder.
- Long-term risk — The combined chance of rejection and refills makes regret more likely than for a normal mid-range supplement.
Illustrative excerpts
Illustrative: "Horse refused dinner first two nights; I had to hide it in mashed carrots." — primary pattern
Illustrative: "Small improvement then nothing after three weeks, so I stopped." — secondary pattern
Illustrative: "Powder spilled every morning; measuring cup didn’t fit the bag." — secondary pattern
Illustrative: "Ended up buying a scale to dose correctly, not what I expected." — edge-case
Who should avoid this

- Reluctant feeders — If your horse is picky, this product’s high rejection risk exceeds normal tolerance.
- Budget-sensitive — If you need reliable results quickly, repeated repurchases could be costly.
- Low-effort owners — If you want simple scoop-and-serve routines, the extra mixing and masking cause added work.
Who this is actually good for
- Experimenters — Buyers willing to test masking strategies can tolerate palatability issues to find what works.
- Long-term planners — Owners prepared for months of regimen who can absorb refill cost may accept variable results.
- Hands-on caregivers — Those who don’t mind extra prep and dosing steps can manage the product despite handling quirks.
Expectation vs reality
- Expectation — Reasonable for this category is easy feed acceptance and steady symptom drop within weeks.
- Reality — Many buyers saw initial rejection and inconsistent relief that required weeks of fiddling.
- Expectation — Reasonable dosing from the container without extra tools.
- Reality — Some users bought scales or made wet mash to get accurate dosing and acceptance.
Safer alternatives
- Choose pellets — Pick pelleted formulations to neutralize the palatability risk without masking work.
- Try measured sachets — Look for single-dose packets to remove measuring and spillage problems.
- Test small — Buy a small trial size first to check acceptance before committing to a full tub.
- Vet-backed options — Consider products with documented consistent results or veterinary-packaged dosing for reliability.
The bottom line
Main regret centers on combined poor palatability and inconsistent relief, which drives most buyer disappointment.
Verdict — This product carries a higher-than-normal risk of waste and extra work compared with typical mid-range equine supplements. Avoid if you need reliable, low-effort skin support.
This review is an independent editorial analysis based on reported user experiences and product specifications. NegReview.com does not sell products.

